Product Mastery Now for Product Managers, Leaders, and Innovators Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick
Aug 15, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 3min
Product Mastery Now - What's Your Perspective?
03:12 • 5min
The Snickers Versus Milky Way Bar
08:18 • 2min
The Demand Generation Marketing Aspect of Product Management
09:58 • 2min
Do You Have a Job to Be Done?
11:42 • 2min
Clayton Christensen's Milkshake Story
13:19 • 2min
Why Isn't the Milkshake a Solution?
15:06 • 2min
Is There a Milkshake Research Project?
16:47 • 3min
Are We Doing a Good Job?
19:20 • 5min
OnTrack - What's Your Customer's Need?
24:23 • 4min
How Do You Qualify That Many Needs?
28:03 • 2min
How Do You Build a Product?
29:55 • 3min
Is There a Formula for Innovation in Your Book?
32:42 • 4min
The Fourth Course Is All About Customer Interviews
36:33 • 3min
The Devil's in the Details, Right?
39:14 • 2min
Is There a Fundamentals Course Coming Up on September 5th?
41:12 • 2min
How to Get Better at Innovation and Delivering Value for Customers
43:03 • 3min
Jobs to Be Done
46:23 • 3min