Product Mastery Now for Product Managers, Leaders, and Innovators cover image

Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

Product Mastery Now for Product Managers, Leaders, and Innovators

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Product Mastery Now - What's Your Perspective?

Chad: Tony, thank you so much for joining us. I do remember your outcome book what customers want. What was really pivotal to me and had photocopied the introduction of that book. You'll find those resources at productmasterynow.com slash Tony. That's T-O-N-Y. It's been a good journey no doubt. This job is to be done tool for product managers.

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