Product Mastery Now for Product Managers, Leaders, and Innovators cover image

Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

Product Mastery Now for Product Managers, Leaders, and Innovators

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The Fourth Course Is All About Customer Interviews

The fourth course is aimed at practitioners who have been asked to go talk to customers through this lens and get information. It's taken years to develop this, but it's more like an immersion sessions where we work with a small group of customers for several hours. And during that time period, they learn what inputs you're looking for because they're actually seeing them up on the screen as you're typing in.

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