Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick
Product Mastery Now for Product Managers, Leaders, and Innovators
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How Do You Build a Product?
Tony Hsieh: There has been a criticism that has people have shared about your work at times. He says, "I find it interesting because what's happening here is it's not as if we're taking something simple and making it more complex" In most companies, 90% of them, he adds, there is no agreement on what a customer need even is.
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