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Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

Product Mastery Now for Product Managers, Leaders, and Innovators

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Are We Doing a Good Job?

OnTrack was going into the electronic evidence discovery business. They had a technology that was really good at extracting information of hard drives. But their real customer was now the legal teams in those organizations. And it was very interesting because that market was so highly underserved, certainly in need of automation.

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