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Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

Product Mastery Now for Product Managers, Leaders, and Innovators

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The Devil's in the Details, Right?

The courses also help to address that criticism I asked you about earlier as well, right? That indeed, this is something that can be taught. And so we've got the rules in place now where we think the process is pretty rock solid," he says. "Now it gives you this natural way to strategize where you need to go next in order to grow"

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