Do You Have a Job to Be Done?

"I kind of think about jobs to be done originally in the perspective of Professor Levitt's, well-quoted statement. People don't buy the quarter-inch drill that they're trying to get a hole done," he says. "For some reason, they need to hole in the wall and the drill just happens to be a tool for that along the way." 'It gives you an option to see the world through two different lenses,' CEO adds.