How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)

Javier Quintero is Chief Strategy Officer of GUT in Buenos Aires. Every decade a handful of agencies appear and then tear up the industry as we know it and GUT is currently doing this.

In this episode, Javier explains to us how GUT does creative briefs and how they put pressure on their work so that nothing crap leaves the building.

You can find Javier here: https://www.linkedin.com/in/javiquintero/

**

You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠

**

Next strategy event:

The Sweathead Strategy Summer Camp - Starts July 18, 2023

Details: http://www.sweathead.com.

**

Sign up for our newsletters:

https://sweathead.com/newsletter/strategy-for-life/

**

Sweathead is a support group for strategists and account planners around the world. 

We host conferences, online courses, live events, and podcasts. We also train companies.

Find out about our company training here: ⁠https://sweathead.com/teams/⁠