How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Sweathead, A Strategy Podcast
00:00
How to Approach a Creative Brief
"We have a process about it, so in which every capability of the agency is part of that meeting," he says. "It's very interesting because we have to be really creative as a strategy to find the best way and it's connected to the rigor of our thinking" The session has a name, yes, and there are three working sessions leading by the strategy team; they discuss ideas too.
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