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How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)

Sweathead, A Strategy Podcast

CHAPTER

How to Share One Line Briefs With Clients

Sweathead has a clear founding philosophy that connects to high expectations. The briefing session is the one in which we discuss the main point. There's also simplicity and the thing that's sort of implicit with this because you've got to say, what's the role of the client in all of this?

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