How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Sweathead, A Strategy Podcast
How to Write a One-Line Brief for a Brand
With that version of a one-line brief, there are no verbs in it. So you got an adjective and a noun. Is that typically the way that you approach a one- line brief? Or might you use verbs, for example? It depends on the brand also, but the strategy, which is writing that. But yes, we try to articulate the one-lane brief in the best, the sharpened version always because it's more clear. And then we can provide some context about that. If you have a new creative working with a brand, just enter into the brief. We said, okay, this is the one-line Brief of the brand, and this is a
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