How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Sweathead, A Strategy Podcast
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How to Write a Good Creative Brief
I often get asked like, how do you write a good creative brief? Something like that. So many agencies are not very clear on why they're there or they have a lot of jargon about what they're doing and what they do for clients. Having very steadfast, focused leaders with a clear philosophy leads to an organization that knows where it wants to go. And then I'd love to understand you, create a brief template if you can share that.
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