How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Sweathead, A Strategy Podcast
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Mercado Libre: A Framework Console for a Lack of Creative Ambition
The main brand that helps us to get in there is Mercado Libre, which is the biggest e-commerce in Latin America. We have been doing a lot of interesting work with Mercado Libre and we have a couple of them listed in the FAIC index. One of them is Real Street Style, which won gold in the FE Latam and also in the FE Argentina. That was a brief connected to the fashion pillar of the e-commerce, which is really interesting for them because there are a lot of different competitors doing interesting things on that. The real-street style idea was born. What we saw is that based on the amount of data that the platform has, we share with
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