How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Sweathead, A Strategy Podcast
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How to Brief Creatives in Remote Locations
The main point of every brief is that it has to be inspirational. If you don't have something to inspire or something to tell to the audience, which are creatives, probably you are going to lose them. Most of the times the briefing session has a deck because if we were working on some one brief or some way seen or creative territories,. We have a deck with all the things that we found in the culture or in the category or in the business. So we want to share with the people.
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