How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Sweathead, A Strategy Podcast
How to Be Sharp With a One-Lane Brief
Get-to-buy is typically where you talk about the audience to potentially do something and then buy. Usually you want some kind of organizing idea in the buy statement that could lead to a message. A lazy version of a get-to- Buy is this: Get people to buy a thing by making five videos. That's one, that's not very useful. And two, another common way to do this in a way that’s not useful is get people to buying a thing by make five videos.
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