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The Entrepreneur Experiment
EE 184 - Building a Digital First Luxury Brand with Chupi Sweetman
May 26, 2022
53:09
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Quick takeaways
- Building a strong brand requires aligning actions and products with core values to resonate with the audience.
- Seeking mentorship should involve a clear value exchange for mutual benefit in relationships and business operations.
Deep dives
Building Brand Integrity through Purpose
Chupi highlights the importance of brand integrity, emphasizing that brand is more than just a word. It is everything from actions to products that should embody what a business believes in, resonating with the audience. This focus on purpose-driven branding aligns with Simon Sinek's 'Start with Why,' emphasizing the significance of sincerity in communication and actions to build a strong brand identity.
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