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EE 184 - Building a Digital First Luxury Brand with Chupi Sweetman

The Entrepreneur Experiment

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How Did You Get Over That First Year?

I think adrenaline carries you through those first few years. Adrenaline, confidence, arrogance, just as belief and better in the belief of we're going to do it. But where I find it really challenging was, yeah, kind of that five to 15 scale was where the infrastructure doesn't exist. And the support networks aren't quite as clear. Going for growth is a female entrepreneurship program co-funded by enterprise Ireland and KPMG. It's a six month program where you do a round, round table with fellow entrepreneurs following this program.

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