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EE 184 - Building a Digital First Luxury Brand with Chupi Sweetman

The Entrepreneur Experiment

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You've Built an Incredibly Powerful Brand

Luxury brand Chupi has built an incredibly powerful brand. It's a gorgeous brand representing so many amazing people and representing an amazing community who put their trust in us. So I think it comes from place of integrity. Everything we're doing is about better that integrity around women. And when we've made mistakes, which we make back as a business, when we get something wrong with our social media stance, they don't matter.

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