2min chapter

The Entrepreneur Experiment cover image

EE 184 - Building a Digital First Luxury Brand with Chupi Sweetman

The Entrepreneur Experiment

CHAPTER

The Slow Organic Scaling

"We grew organically, very aggressively. You know, we are always running before we can walk," he says. "I fully expect to be sitting here in 40 years as the chair of Chupie and I hope that it's global." The company has a brilliant partner in LBMH but they still have held the core of who they are and what they do.

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