The Entrepreneur Experiment

In this weekend's Mentor Moment, Conor Sheridan, founder of Nory, shares the mindset shift that helped him go from startup operator to scaling a global restaurant tech company.From embracing boldness in a culture that often discourages it, to mastering the underrated power of “the next logical step,” Conor breaks down the thinking that led to raising $26 million and building a 10-year roadmap.This is a must-listen for any founder struggling with imposter syndrome, over-planning, or self-promotion. It’s also a reminder that telling your story with conviction isn’t arrogance - it’s your biggest marketing opportunity.Want more? Listen to the full episode [Ep. 389].—-Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1---Visit my partnersEnterprise Ireland: https://bit.ly/EIrelandAzure Communications: https://bit.ly/azureEENostra: https://bit.ly/3HHwSMo

Dive into the world of AI bookkeeping as Ross and David unveil Outmin's groundbreaking journey! They tackle the art of navigating funding, raising €4M while rejecting vanity metrics. With a focus on automating bookkeeping, they share insights on competitive advantages through data and the importance of robust testing. Discover how they transformed accounting and the role of AI in business, making complex tasks easier and more efficient. This discussion blends personal health insights with powerful entrepreneurial lessons!

In this Mentor Moment from Episode 372, David O’Meara, CEO of Greenman Group, unpacks the surprising reality of post-COVID retail: traditional supermarkets aren’t just surviving—they’re evolving. While many predicted the death of brick-and-mortar retail with the rise of e-commerce, David explains why food retail continues to thrive, especially in Germany where shopping habits, cost-conscious consumers, and smart infrastructure keep people coming back in person.He also touches on the bigger picture: how sustainability is shaping the future of retail real estate. From carbon capture tech to smarter building design, Greenman is betting on supermarkets not just as shops, but as future-proof community assets.This clip is a must-listen for anyone in retail, property, or future-focused business strategy.—-Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1---Visit my partnersEnterprise Ireland: https://bit.ly/EIrelandAzure Communications: https://bit.ly/azureEENostra: https://bit.ly/3HHwSMo

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Cait and Cillian, the powerhouse duo behind Luxury Exchange - the Irish-born fashion resale platform that’s redefining pre-loved luxury.From humble beginnings selling designer pieces on Instagram between her shifts at Brown Thomas, Cat grew her side project into a business projected to do over €4 million in turnover this year. Joined by her fiancé and co-founder Cillian, the pair share a raw and inspiring look at what it really takes to scale a customer-first business - from running daily Instagram Lives to bootstrapping every aspect of growth with zero external funding.They open up about the early mistakes (hello, 10% commission), pivotal turning points like their first €6k live sale from a holiday home in Waterville, and the relentless work ethic that powers their mission today. If you're an aspiring entrepreneur or operator wondering how to build a cult brand through trust, taste, and total obsession with your customer, this one’s for you.-----Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1---Visit my partnersEnterprise Ireland: https://bit.ly/EIrelandAzure Communications: https://bit.ly/azureEENostra: https://bit.ly/3HHwSMo

In this Mentor Moment from The Entrepreneur Experiment Episode 378, Luke Joyce shares how he’s transformed the traditional window cleaning business using technology, subscriptions, and automation. Luke reveals his vision to scale nationwide, break into the UK, and ultimately build systems that could apply to any home service — all while solving pain points and staying miles ahead of the competition.-----Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1---Visit my partnersEnterprise Ireland: https://bit.ly/EIrelandAzure Communications: https://bit.ly/azureEENostra: https://bit.ly/3HHwSMo

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Timo Boldt, the visionary founder and CEO of Gousto, the UK’s leading homegrown meal-kit company. From humble beginnings hand-delivering recipe boxes and knocking on doors, to building a data-powered food business that serves millions of dinners annually, Timo shares his 13-year journey of grit, resilience, and customer obsession. He opens up about the early grind, raising capital without a single VC contact, harnessing AI to scale operations, and his mission to make healthy eating effortless. Whether you’re a startup founder, food enthusiast, or curious about building a complex, capital-intensive company, this episode is packed with real-world lessons on leadership, discipline, and creating meaningful impact. Show Notes In this episode, we cover: 🔥 How Timo went from cooking in his tiny flat to delivering millions of dinners annually 🚀 The scrappy early days—handing out flyers, door-to-door sales, hand-packing boxes 💡 Why customer obsession and continuous improvement power Gousto’s growth flywheel 📈 How Gousto uses AI in everything from logistics to recipe creation and personalisation 💰 The realities of scaling a capital-intensive food business (hundreds of millions raised) 🌱 Timo’s vision of Gousto as a future preventative healthcare platform ⚡ The underrated power of personal discipline: mindset, gratefulness, and fitness 💬 “The grass is greenest where you water it. Take care of yourself, obsess about the customer, build the best team you can—and great things will happen.” — Timo Boldt Links & Resources Gousto (now in Ireland)— Try the UK’s leading homegrown meal-kit service: https://www.gousto.co.uk/  Timo Boldt on LinkedIn — Follow Timo’s journey: https://www.linkedin.com/in/timo-boldt/  Book: Die With Zero by Bill Perkins ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1  --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland  Azure Communications: https://bit.ly/azureEE  Nostra: https://bit.ly/3HHwSMo

In this Mentor Moment, economist Stephen Kinsella joins Gary Fox to break down the patterns behind economic booms and busts - and why the seeds of the next crisis are often sown during the good times. Stephen explains the theory of financial instability, the role of credit, and how euphoria can quickly turn to fear. He also explores what could trigger Ireland’s next major economic shock and how global forces shape our future. If you’re a founder, investor, or simply curious about what’s coming next, this is essential listening. To listen to the full episode with Stephen, look for episode 363.  ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1    --- Visit my partners: Enterprise Ireland: https://bit.ly/EIreland  Azure Communications: https://bit.ly/azureEE  Nostra: https://bit.ly/3HHwSMo

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Dean Klatt, the Australian founder of Seed Golf, who built a global direct-to-consumer golf brand… from Carlow. Dean shares the story of how he reverse-engineered premium golf balls, bootstrapped his way to international markets, and took on billion-dollar brands without a cent spent on advertising in the early days. From wind tunnels in rural Ireland to handwritten letters to YouTubers, this episode is a masterclass in strategic thinking, resourcefulness, and challenger brand building. If you’re a founder aiming to disrupt a traditional industry or simply love a good “from zero to one” story, this is a must-listen. Show Notes In this episode, we cover: ⛳ The unconventional path from golf distributor in Australia to founder of Seed Golf in Ireland 🚀 How Dean designed a high-performance golf ball using university labs, 3D printing, and wind tunnels 🧠 The strategy behind creating a digital-native, direct-to-consumer brand 🌍 Going global from day one: leveraging Irish brand identity and organic word-of-mouth 🎥 Why early influencer marketing worked without a budget — and how they seeded (literally) the market 🏗️ The two-year product development phase and how Dean overcame self-doubt 🎯 "If the big brands zig, we zag" — building a challenger brand with authenticity 🏆 Winning Golf Digest awards 3 years in a row and what that means for future growth 🛍️ What makes golf balls the perfect D2C product: consumable, shippable, repeatable 💬 "Our customers were giving away the golf balls they bought just to tell others about us — that’s when I knew we were onto something." – Dean Klatt 🔗 Resources & Links Seed Golf Website: https://seedgolf.com/ Follow Seed Golf on Instagram: https://www.instagram.com/seedgolfco Peter Finch Golf YouTube Channel: https://www.youtube.com/user/peterfinchgolf ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1  --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE  Nostra: https://bit.ly/3HHwSMo

DC Cahalane reveals how a late ADHD diagnosis reshaped his perspective on work and self-worth. He discusses the struggle with procrastination and how traditional productivity tips didn’t work for him. Rather than seeing ADHD as a limitation, he frames it as a unique lens that offers insights to entrepreneurs. His journey emphasizes the importance of mental health support and the idea that understanding your brain can be a superpower, encouraging listeners who grapple with self-doubt and burnout.

Anthony Gallagher, founder of Petstop, shares his remarkable journey from sweeping floors to creating Ireland's leading pet retailer. He talks about how he scaled the business to €40 million, even delivering pet food during lockdowns. Gallagher reflects on his near $42 million dot-com deal that flopped, using personal resources for his team, and competing with multinational giants. He emphasizes the power of location, maintaining a loyal workforce, and the critical role of timing in business success, all while highlighting the bond people share with their pets.