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EE 184 - Building a Digital First Luxury Brand with Chupi Sweetman

The Entrepreneur Experiment

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The Global Ambition, I'm Fascinated

I think there's definitely a modesty in Ireland, which can sometimes lead to a limit of ambition. My mum taught us that we could do anything we wanted to do as long as we're prepared to put in the work. She encouraged us and fed us and believed in us. And so when I thought, okay, well, let's build a global jewelry, global luxury jewelry brand, there was no reason I didn't see a barrier. But those were all manageable factors. It's about matching your passion and your strengths together,. So that it isn't, it's a goal that is doable.

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