5min chapter

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EE 184 - Building a Digital First Luxury Brand with Chupi Sweetman

The Entrepreneur Experiment

CHAPTER

Chupie, Welcome to the Podium!

Chupie Suman is the CEO of Chupie Jewelry, Ireland's most loved jewelry brand. The company sells into 70 countries around the world and has 60 people on the team based across the UK and Ireland. "We are ultimately a storytelling and technology business," she says. She talks about her journey in building this beautiful business over the last few years.

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