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EE 184 - Building a Digital First Luxury Brand with Chupi Sweetman
The Entrepreneur Experiment
The Perfect Season for Risk, Isn't It?
I was in the perfect season for risk when I left my job and started to be. The business we are now, that's 60 people, what we can do is so much more powerful than as a designer. Why shouldn't Ireland be capable of achieving mass luxury brands? We made lovely diamonds but it wouldn't have made a difference on a grandeur scale.
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