The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei

Jun 7, 2022
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Episode notes
1
Introduction
00:00 • 2min
2
Can Marketing Be Doing Better From a Revenue Generating Platform?
02:00 • 4min
3
Is There a Creative Marketing Problem?
05:55 • 2min
4
How Does Marketing Contribute to Your Business?
08:10 • 3min
5
The World of Marketing Has Changed?
11:37 • 3min
6
How Do You Crack That Conversion Thing?
14:30 • 3min
7
How to Scale a Restaurant Marketing Campaign?
17:06 • 3min
8
What Are the Lanes of the Customer Jury?
20:24 • 2min
9
How Does Marketing Get That Seat at the Table?
22:38 • 2min
10
Revenue - A Company Problem, Right?
24:50 • 2min
11
CMOs Aren't Thinking About Revenue, Right?
27:08 • 3min
12
How Does Mutiny Work With Small Businesses?
29:42 • 2min
13
Is It a Good Idea to Start a Mutiny?
31:56 • 2min
14
The Hunter That Chases Two Rabbits Chases None
34:05 • 5min
15
Using Mutiny for Your Marketing Campaigns?
38:38 • 2min
16
The Most Important Thing to Personalize Is Industry or Persona
41:02 • 2min
17
Does Mutiny Help Measuring the Impact of Content?
42:37 • 3min
18
The Story Behind the Name Mutiny
45:13 • 2min
19
What's Your Best Actionable Marketing Tip for an Early Stage Start Up With Small Aspen Budget?
47:17 • 5min
20
Isn't Personalization a Top Funnel Program?
52:00 • 2min
21
Exit Five Podcast - You Make a Lot More Fans Today!
54:27 • 3min