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Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei

The Dave Gerhardt Show

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Does Mutiny Help Measuring the Impact of Content?

mutiny tracks any conversion of a piece of content. So if it's important for you to down load a piece ofcontent, that can be a conversion of it that you track. And so what we see is, for our p l g, customers tend to track a lot more down funnel metrics. Some go as far as, did they actually convert into a customer or something at a minimum free trial.

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