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Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei

The Dave Gerhardt Show

00:00

What Are the Lanes of the Customer Jury?

"I think starting by understanding what is the canvas of influence, right? Like, if we want to drive revenue, what are all of the lovers that we have within that?" he says. "And so for us, it started with, okay, let's come up with what we want to do differently." He adds: "We would fight, you tooth to nail, or which ones we could, we would prioritize and and that we had conviction in"

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