The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Scale a Restaurant Marketing Campaign?

When i first took over the marketing team, we had this challenge where we were spending a lot of money on various channels. But our revenue wasn't scaling at that same rate. And so when we started really double clicking into this, looking at the data campaign by campaign, right, and talking to customers, what became really clear was that we were giving all of these folks the same exact treatment. We would just lose people by the barrel as they would go through this experience, you know. So we built out an engineering team, and we started customizing our various stages of the funnel. That allowed us to essentially both increase our a, c, b, but also drive conversion in that

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