The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Isn't Personalization a Top Funnel Program?

The big misconception people have about personalization is that they need a lot of people to do it well. "I do not know of any other top funnel program that can generate that much more leads for a marketing team," he says. A person will spend 25 to 50 percent of their time on mutiny and personalization, but still get 60 percent more qualified leaves after six to 12 months in bus man.

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