The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How Does Marketing Get That Seat at the Table?

i feel like a lot of marketing, and i talk to a lot of c m o s, right and the thing that they bring up is, you know, i want a seat at the table. And so if we're doing top a funnel, and all of our metrics, everything that we talk about is around that piece. That's when marketing actually becomes strategic, and the nature of the conversations change internally as well.

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