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Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei

The Dave Gerhardt Show

00:00

Revenue - A Company Problem, Right?

In the early days of trip, i think we were really like homing. We made revenue a company problem. And so it wasn't just, hay, marketing, go get more revenue. He sales. It was like, oh, maybe there's a product issue here. A lot of people aren't, aren't buying right now. That's not just the marketing thing. So from there, you take that out to the company, and then you go and execute.

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