

Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez
5 snips Jan 13, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Introduction
00:00 • 2min
What Worked Really Well in 2022?
01:35 • 2min
What Worked in 2022 for You, Brian?
03:10 • 2min
What Have You Done With Virtual Button?
05:31 • 2min
Covering All the Bases With Ad Placements
07:36 • 2min
The Sponsor Product Keyword Ads Are Going to Give You the Highest Volume of Sales and Visibility
09:10 • 2min
Sponsor Display Ads Are a Necessary Evil
11:13 • 2min
Is Sponsor Products the Best Ads?
12:49 • 2min
Optimizing Your Ad Budget for Organic Rankings
14:21 • 2min
How to Build Out Ranking Campaigns for Your Clients
16:35 • 2min
The End With the Majority Role
18:51 • 2min
Are You Still in the Ranking Area?
20:36 • 2min
Search Engine Optimization
22:15 • 2min
What Is the Ideal Client for PPC?
24:04 • 2min
What's Your PPC Strategy First?
25:55 • 3min
The Perfect Brand Shows Up on Amazon
29:12 • 2min
What I Found Really Helpful in 2022
31:10 • 2min
Is PPC Getting More Expensive?
32:47 • 3min
Chat GPT
35:31 • 2min
How Do We Optimize Our Product Listings?
37:30 • 2min
Is the AI Writing an Amazon PPC Wrap Song?
39:14 • 2min
What Are the Key Things You're Focusing on in PPC?
41:08 • 3min
Ad Spend Allocation Decisions - Parting Time Parting
43:46 • 2min
Amazon
45:26 • 2min
Is Amazon Putting Out Crap?
47:29 • 2min
The 80 20 Is a Good Thing, I'm Just a Guideline.
49:15 • 2min
Is the SAP Data Based on Organic Sales?
51:27 • 2min
What Do You Think About PPC?
52:58 • 2min
What's Going to Be Put in Place This Year?
54:46 • 2min
Oil Execution Mistakes Are Going to Be More Costly Than Ever
56:47 • 2min
Do We Go Every Week?
58:41 • 3min