What Are the Key Things You're Focusing on in PPC?

Ellis: One of the biggest investments we're making is just in data analysis and using tools like AMC and stream to better report back to our clients on where they should be spending money. We can pull in retail insights, path to purchase and that's going to be really, really exciting into the new year. I think certainly what Amazon has rolled out so far this year with in the past year as far as like just the new tech with the expanded reporting, there is a lot of opportunity to dive into that.

Transcript

Play full episode

Transcript

Episode notes

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app