2min chapter

Seller Sessions Amazon FBA and Private Label cover image

Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez

Seller Sessions Amazon FBA and Private Label

CHAPTER

Sponsor Display Ads Are a Necessary Evil

The days of low ACOS, no, you know, on those, I think they're not very, very much here anymore. Most successful segment has been the sponsor display ads. That's probably the lowest hanging through these people that already saw it and we try to advertise aggressively there. And also even for our own products, but even for the one that is for related products, right, the audience that is forrelated products have a higher conversion rate than sponsor products.

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