3min chapter

Seller Sessions Amazon FBA and Private Label cover image

Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez

Seller Sessions Amazon FBA and Private Label

CHAPTER

What's Your PPC Strategy First?

90% of the brands selling products Amazon still have this wrong. They haven't learned they haven't adapted their listings are using a format that is outdated. Some niches are frankly just brain dead easy to differentiate because you're the only three piece seller in a pool of one piece sellers. And so, ideally that's what we're looking for is some flexibility through more skews. So we can say you know what, that one's not working. Let's focus on this hero product and the sidekick product. We can make that product stand out among the sea of similar products.

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