Seller Sessions Amazon FBA and Private Label cover image

Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez

Seller Sessions Amazon FBA and Private Label

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Is the SAP Data Based on Organic Sales?

SAP data is the SAP data based on organic sales only. Therefore, the PPC sales wouldn't wouldn't be included I think that. And on top of that knowing 70% of click share does typically go to the first three sponsor product placements which would make sense if advertising sales are driving higher volume than the organic search query and a niche category was kind of my assumption when I ran into that as well.

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