Seller Sessions Amazon FBA and Private Label cover image

Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez

Seller Sessions Amazon FBA and Private Label

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What Have You Done With Virtual Button?

Daniel: There's two, two strategies around them. One is just defensively creating them. Even if products don't make sense, creating them pushes down the advertising carousel. The second reason is advertising them. Like when there is virtual windows to have synergy now, we can, we can run ads on them. And then there's been a few cases where we had a better revenue per order percentage.

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