Seller Sessions Amazon FBA and Private Label

In this high-impact episode of Seller Sessions, Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data. 🧠 Understanding Buyer Psychology with AI Dorian breaks down how true conversion hinges on triggering emotional responses rooted in a deep understanding of demographics. By using Manus, sellers can uncover why people buy, whether for joint pain or inflammation, and then translate that into targeted creatives and copy. “Your time is not free,” Danny reminds listeners. Cutting corners with free tools may cost more in the long run than investing in powerful, scalable AI. 🔍 From Surface-Level Summaries to Data-Driven Strategy Traditional AI like GPT offers general summaries, but Manus dives into forum scraping, sentiment analysis, and customer behavior mapping. Example: Discovering that most buyers are 45+ year-old women looking for joint relief allows precise targeting — from imagery to ad copy. 💡 AI as a Business Solution, Not Just a Listing Tool Danny emphasizes: “Don’t waste your time optimizing listings alone. Solve bigger problems.” AI can generate cash flow models, product comparisons, and market research in minutes — what used to take weeks. “Ask better questions, and you’ll get better answers.” 🛠️ Tools & Tactics Tools like POE (low/no-code builder) and HuggingFace provide diverse ways to integrate AI into business processes. AI isn’t a silver bullet — use it where it saves time and adds value, not where custom coding or consistent outputs are required.   Final Thoughts This episode isn't just about trends — it’s about future-proofing your business. Whether you’re a six-figure seller or just starting out, the takeaways are universal: use AI to think deeper, move faster, and protect smarter.

In this brutally honest episode, Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight: “You're taking on their pressure too — to turn the ship.” He reflects on how experience helps determine what truly works and what’s just “proven strategy nonsense.” The Pitfalls of the Big Agency Portfolio Dorian highlights a harsh truth about agency structure: “You’ll get the lowest experience manager assigned to your account. It just doesn’t matter to them.” Clients are often drawn in by flashy portfolios, but in reality, smaller accounts get junior staff and rarely the attention of top talent. Danny reinforces this, noting how agencies scale through SOPs and “sweatshop workers,” saying: “Two out of ten account managers might be elite — the rest are filler.” Software + Managed Services = Locked-In Mediocrity Software companies that bundle software with account management often fall short. Danny explains that many account managers are “demo people” turned strategists, lacking deep PPC knowledge or cross-platform experience. “They run out of strategies by month two.” The root issue? The system trains people for one tool, not the dynamics of diverse, real-world businesses. AI & Automation: The Accountant Case Study Shifting gears, Danny shares how automation is reshaping his internal team. Manual tasks are disappearing, he reallocates those team members to high-leverage roles like data validation, dashboard reporting, and performance benchmarking. “Efficiency shouldn’t equal job loss — it should mean more meaningful output.”   Manus AI: Autonomous Power Tool or Overhyped Wrapper? One of the most compelling parts of the episode is Danny's deep dive into Manus AI. While it runs on Claude, he insists it’s far from just a wrapper: “Manus is like dealing with a human. It uses 30 native tools, runs its own checklists, and breaks down tasks autonomously.” Dorian explains how Manus scrapes, previews, and clicks through websites, operating with depth beyond ChatGPT. Danny recounts solving major business problems — from venue bookings to accounting automation — all in four days for just $240 in credits, declaring: “The ROI was absolutely fucking priceless.” Tool Talk: LM Studio vs. Manus Danny experiments with LM Studio, an offline local LLM platform. While it's promising for airplane-mode workflows, he admits it’s clunky compared to Manus. His final take? “Do you want to fiddle with open source to save a few pennies or use something that just works?”  

In this powerful and brutally honest episode of Seller Sessions, Danny McMillan sits down with Dorian Gorski, a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape. 🔥 Key Topics & Insights The Brutal Shift in the Agency Landscape Danny doesn't sugarcoat it: “I’d rather die than jump on Clown World on LinkedIn selling magical strategies.” He opens up about laying off half his agency team, not as a failure, but as a strategic pivot. "I helped get them placed in jobs – and we are working on new tech to compliment PPC and ranking " With the rise of AI and automation, old models are collapsing. Agencies that once thrived on manual work now face clients expecting more, for less. AI Is Not the Threat — Poor Strategy Is Dorian emphasizes that AI isn’t the enemy — misuse is: "If you use AI to make life better for you and your clients, you’re going to win." He notes his own agency now charges 30-40% less than four years ago, but delivers more, faster, and better. From Creative to Conversion Agency Dorian drops a game-changing perspective: “We’re no longer a creative agency — we’re a conversion agency.” It's not about fancy visuals anymore. The north star is results — better conversion rates and click-throughs. Every designer and copywriter on his team is in touch with the client, driven by data, not output. ⚖️ Honest Talk on Business Models Free Trials? A Trap. Danny warns about the lure of performance-only models: “The front end looks attractive, but on the back end, it’s Hunger Games.” These models cherry-pick winners, leaving a trail of burnt-out sellers with wasted time and broken campaigns.   Why Reputation Matters “One client can take you on a journey you can't imagine,” says Dorian, encouraging agencies to focus on fewer, better-fit clients. He scaled down from 30 clients to just 5–6, with a leaner team and bigger impact. 💬 Insightful Quotes Danny: "Margins are being squeezed. It’s a bloodbath out there." Dorian: "As long as you deliver results at a good ROI, you’ve got nothing to worry about." Danny: “Anyone can get you to the top of the page. But if your product doesn’t convert, it’s worthless.” 🔚 Final Thoughts This is not a fluff piece. It’s a deep dive into the realities of running an Amazon agency in 2025 — where ethics, efficiency, and execution are the only things that matter. Whether you're a seller looking for an agency, or an agency leader yourself, this episode is a must-listen blueprint for surviving the AI and automation storm.  

The Impact of AI on the Amazon Community In this engaging and thought-provoking episode of Seller Sessions, Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry. What starts as a warm-up for Dorian’s in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and adaptation. ⚡ AI's Disruption in Design and Creativity Dorian opens up about the initial panic felt when AI tools began generating high-quality visuals. “I saw the output and thought, damn, I might be out of a job.” But rather than resisting, Dorian and his agency chose to embrace the wave, recognizing parallels with past revolutions like the advent of Photoshop or the shift from hand-drawing to digital. Danny draws powerful comparisons with the music industry: Musicians once dismissed electronic music as "not real." Then, those same musicians feared the internet (LimeWire) stealing their art. Now, the creators born in that era are pushing back against AI-generated tracks.   💡 Key Insight: "Innovation is taking the past and turning it into the future." – Danny McMillan 🔁 The Cycle of Resistance and Acceptance They explore how every generation resists the next wave, only to later adopt its practices. AI is no different. Whether it's visual design or music, Danny highlights how perception, pride, and personal investment often cloud judgment. Dorian poses a brilliant consumer test: “What if you discover your favorite new track is AI-generated?” Danny’s take: The consumer doesn’t care—music is emotion, not process. Only purists object. 📈 Leveling the Playing Field with AI Dorian highlights the true strength of AI isn't just design output—it’s in research and ideation. His team shifted focus from image generation to deeper audience analysis. What once took a team of 5 researchers can now be synthesized quickly through AI. Danny supports this with an excellent analogy: The floor has risen. Fiverr-quality work now looks significantly better thanks to AI. But those with domain expertise—like seasoned designers or copywriters—still outpace novices by leveraging AI to multiply their knowledge and creativity. 🎯 Final Takeaway This episode is a powerful reminder that while AI raises the quality baseline, true mastery comes from leveraging that power with experience and insight. Whether you're a designer, musician, or entrepreneur, resisting change ensures irrelevance—but embracing it wisely positions you at the forefront of innovation.  

Broad Match Show - Who Hates Rufus?   Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business. In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline. Murphy’s Law and the Reality of Running a Business Danny kicks off the show by sharing a brutal stretch of ten weeks where everything that could go wrong, did. It was one of those stretches where pushing harder only made things worse. Murphy’s Law in full effect: "Every time we touched something, it broke." The lesson? Sometimes, pushing too hard pushes success further away—you have to step back and let things flow. Adam relates, explaining how life and business have natural rhythms. There are times to grind and push through, but there are also moments when letting go is the smarter move. The Amazon Landscape: Incremental Gains, Not Silver Bullets A big topic was how Amazon sellers are obsessed with finding the "one big hack", but in reality, success comes from small, consistent improvements. Rufus & Amazon's Algorithm Changes At first, everyone loved Rufus—Amazon’s new AI-driven assistant. But now? The honeymoon is over. The same people who praised it are now complaining because they don’t fully understand how it fits into their strategy. Reality check: Rufus isn’t a replacement for traditional optimization—it’s an additive layer to how Amazon ranks products. Danny: "People think Rufus is replacing everything. It's not." Adam adds: Amazon isn't tearing everything down; they’re just tweaking things to improve conversion rates by a few percentage points—which, at scale, means billions of dollars for them. The Truth About Conversion Optimization Both Danny and Adam agree: most optimization efforts fail—and that’s normal. Even the best marketers fail more than they win, which is why you have to test and iterate constantly. Proven strategies? They’re often just the highlights—for every success story, there are countless tests that didn’t move the needle. Danny’s blunt take: "Look, if you optimize ten listings, expect maybe one or two to improve. That’s the reality. If you're expecting 100% success, you’re not doing conversion optimization—you’re just following templates." Adam agrees, sharing a wild story about a multi-million dollar listing they tested multiple image variations on. They tried everything—new lighting, 3D renders, high-end photography—and yet, the original, mediocre image kept winning. "We were scratching our heads. Turns out, the lower-quality image actually resonated better with price-sensitive shoppers." Building AI-Driven Tools for Amazon Sellers Danny gives a sneak peek into new tools he’s developing, designed to eliminate complexity and make testing faster and easier. His goal? "Grunt tools"—simple, no-brainer tools that let sellers make better decisions without needing a PhD in Amazon’s algorithm. No learning curve. No guesswork. Just results. The key to winning on Amazon? Moving fast—test more, iterate quicker, and adapt before your competitors do. Adam: "The sellers who take the most shots on goal are the ones who win. It’s not about getting everything right—just getting more reps in than everyone else." Discipline, Fitness, and Staying Sharp Beyond Amazon, both Danny and Adam are big on discipline—both in business and in life. Danny’s training routine: Heavy into boxing, sparring regularly, and adjusting his workouts to avoid injuries as he hits 50. No more squats or deadlifts—all about longevity and smart training. Shoulder injury? He’s considering BPC-157 & TB-500 peptides to accelerate recovery. Adam’s approach: Cycling has become his go-to for clearing his head, logging 60+ miles this week alone. He’s rediscovering his passion for the sport, balancing it with weight training. Adam’s take: "The way you train in life reflects how you run your business. You can't show up lazy in one and expect to dominate in the other." "Who Wants to Fight?" One of the funniest (and most ridiculous) moments of the episode was Danny recalling how someone on LinkedIn started challenging him to a fight—purely for page impressions and social media clout.   Adam adds: "People don’t understand how serious fighting is. You could seriously hurt someone, or worse. Real fighters know it’s about respect, not ego." What’s Next? Danny: All-in on Seller Sessions Live and finalizing AI tools to help sellers optimize faster. Adam: Traveling to London & India before finally settling down after 18 months of nomadic living. Final Takeaway: Play the Long Game This episode wasn’t just about Amazon—it was about the mindset of winning in business and life. Stop chasing quick wins. Be patient. Test. Iterate. Learn. Take action faster than your competitors. Stay disciplined—whether in business, fitness, or life. 🔥 Amazon success is a game of inches—not miles. 🔥 👉 Grab Tickets, Seller Sessions Live is Back May 10 🔗 https://sellersessions.com/seller-sessions-live-2025/

Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin notes a big increase in expertise at this year's event. Prosper Show (Las Vegas): Not just an expo—MDS (Million Dollar Sellers) Inspire Event kicks off before the main show. "Every night there are 2-3 major parties surrounding Prosper," Kevin says. The growing trend of "satellite events" around conferences, similar to Amazon Accelerate in Seattle. Iceland: Billion Dollar Seller Summit (BDSS): Kevin’s last BDSS in its current form before shifting to a new event model. Over 120 high-level sellers attending, with an average revenue of $7.5 million. AI Contest, Market Masters, and Ted Talk-style sessions. Streaming available for those who can’t attend in person. Post-BDSS event Elevate 360 focuses on non-Amazon marketing, featuring experts like Mr. Beast’s YouTube strategist and Google Ads expert John Moran. Why Amazon Sellers Need to Expand Their Horizons Kevin emphasizes a major issue: Amazon sellers operate in a small fishbowl. “We stay in our little ecosystem and don't learn from general marketers,” Kevin warns. Successful sellers must learn skills from outside Amazon, such as YouTube, funnels, paid ads, and branding. Many Amazon educators only teach TikTok or PPC from an Amazon perspective, which limits sellers' potential. Kevin's Elevate 360 event brings in non-Amazon experts to teach sellers real marketing strategies. The Importance of Amazon Events & Networking Conferences aren’t just about content, they’re about networking and high-value connections. Kevin shares a powerful success story: A seller with a multi-million-dollar supplement brand was suspended for 8 months. After a hot seat session at Market Masters, Kevin advised them to attend Amazon Accelerate’s Genius Bar in Seattle. The seller flew there, met an Amazon rep, and got reinstated in 24 hours. "These events can literally save your business," Kevin says. Seller Sessions Live: A New Approach Danny shares details about his upcoming Seller Sessions Live event, which shifts from the traditional conference model to a more hands-on learning experience: Built from the ground up with full participation from attendees. ClickUp documentation for frameworks, prompts, and strategies. Custom AI tools to reduce seller decision fatigue. “Most conference attendees take notes but struggle with retention and implementation. This new format solves that.” Kevin King’s Newsletter & Industry Influence Kevin’s Amazon newsletter is now the #1 source of industry insights. “More people come up to me at events and say they love the newsletter than anything else I do,” he says. He also runs four major events per year, including: BDSS & Elevate 360 (Iceland) Billion Dollar Seller Summit (Virtual) Market Masters (High-Level Mastermind) The Future of AI for Amazon Sellers AI tools must go beyond basic ChatGPT prompts—sellers need practical, plug-and-play solutions. Kevin and Norm Farrar are launching DragonFish, a new service suite that includes: AI-driven branding Advertising & content creation Managed services for Amazon & Shopify sellers Final Thoughts Attending the right events is crucial—it’s not just about learning but also making connections that can change your business. Amazon sellers must think bigger—general marketing skills will separate average sellers from great ones. Kevin and Danny both challenge sellers to step outside their comfort zones and level up.   🎟️ Grab Tickets: Seller Sessions Live is Back May 10th! 👉 https://sellersessions.com/seller-sessions-live-2025/

Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% The team is back for Main Image Monthly, diving into the art and science of Amazon listing images. This episode focuses on real-world testing, image optimization, and how small changes can lead to massive improvements in conversion rates.   🔹 Case Study: A Best-Selling Knee Pillow Sim introduces the featured product: a memory foam knee pillow that dominates sales but suffers from poor image presentation. High return rates and review challenges make image optimization even more crucial. The brand owner admitted the main image was weak—perfect for testing! The Testing Process: How to Find the Best Image 1️⃣ Qualitative Testing – What Do Shoppers Really Want? Matt walks through the first step: asking real customers what they look for when buying a knee pillow. Key takeaways: ✅ Washable cover is a top priority. ✅ Orthopedic approval builds trust. ✅ People love to see brand credibility (GQ & The Guardian features stood out). ✅ Strap visibility was a key decision factor. ✅ Color choices impact buying decisions (darker colors seen as easier to maintain). 2️⃣ First Round of Image Redesign Dorian revamps the main image based on initial feedback: ✔ Better angle to highlight the pillow’s shape. ✔ Color contrast to make the image pop. ✔ Memory foam texture enhanced to visually communicate quality. ✔ Callout labels added (Doctor-developed, Washable cover). 🚨 First test result? Only a 1% improvement 😬 3️⃣ Data-Driven Refinements Armed with more shopper insights, the team doubles down on what works: ✔ Stronger doctor credibility: “Doctor Developed” added front and center. ✔ More visible strap feature (a big differentiator). ✔ Washable cover highlighted boldly—this resonated the most. ✔ Union Jack added for "Made in UK" trust factor. ✔ Final test result? Click-through rate DOUBLED from 7% to 14%! 🚀 Final Insights: The Importance of Continuous Testing ✅ A/B Testing Isn't One-and-Done – Many tests fail before a winner emerges. ✅ Even “Better Looking” Images Can Lose – A sharper photo doesn’t always convert better. ✅ Amazon Manage Experiments is Flawed – It takes time and doesn’t always provide accurate A/B insights. ✅ Small Changes Have Huge Impact – A tiny tweak like mentioning "washable cover" can double sales. Key Takeaways for Amazon Sellers Invest in High-Quality Product Photos – If the base image is bad, no amount of editing will fix it. Listen to Your Customers – Run polls and qualitative tests before making changes. Test Frequently – The best sellers iterate constantly to find incremental gains. Leverage Contrast & Callouts – Use bold colors, highlights, and credibility markers to stand out.   👉 Grab Your Tickets Now: https://sellersessions.com/seller-sessions-live-2025/

Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys   In this episode, we pull back the curtain on Seller Sessions Live (Part 2) and clear up some hilarious misconceptions—yes, some people thought it was a speed dating event for Amazon sellers!   We break down the real mastermind model we’ve built—why it’s different, why it works, and why it’s hard to copy. To ensure we nailed the messaging, we brought in the same experts who worked on Alex Hormozi’s funnels—these guys reverse-engineer conversions and build funnel architectures. Danny dives into the lineup of incredible speakers, sharing their backgrounds, expertise, and how he met them. From PPC and ranking specialists to conversion optimization wizards, every speaker brings something unique. Learn why deep collaboration is key—how our speakers and team dedicate months of preparation to deliver something far beyond the typical Amazon conference talk. Get insights into how we structure our content to maximize retention and real-world application, making sure attendees walk away with actionable strategies. A candid discussion on why most events recycle the same content, and why we focus on cutting-edge, tested strategies that aren’t just repackaged social media advice.   Seller Sessions Live, 2025. Grab tickets now: https://sellersessions.com/seller-sessions-live-2025/ 🎥 Watch this podcast in full on YouTube: https://www.youtube.com/@SellerSessions

Seller Sessions Live Behind The Scenes: New Format & Event Breakdown Inside Seller Sessions: A Deep Dive Into the Experience Welcome back to Seller Sessions! Here's a behind-the-scenes look at what to expect from the event, the workshop (Friday, separate ticket), and the exclusive networking opportunities that make it a must-attend for serious Amazon sellers. The Seller Sessions Model: Learning That Sticks Forget boring slide presentations and endless note-taking—Seller Sessions takes a hands-on adapted workshop format. By using the VARK model (Visual, Auditory, Reading and Kinesthetic), attendees will gain knowledge through interactive learning, real-world applications, and frameworks that can be implemented immediately. No forgetting what you learn when you get home. Your crack team of educators: Sim Mahon (8-Figure Seller with 11 Brands) Jeffrey Anderson (60m rev peak covid and helped 30 brands scale to 8 figures) Andri Sadlak (Doubled sales on 8 figure brand) Matt Kostan (7 figure seller and co-founder of Award Winning software) Oana Padurariu (Head of Growth for 30m Brand) What You’ll Learn: Cutting edge ranking and optimization techniques Advanced frameworks from top-tier Amazon experts The VIP Dinner: Exclusive Conversations & Networking One of the most anticipated events of Seller Sessions is the VIP Dinner. This isn’t just a meal—it’s an opportunity to have real, unfiltered conversations with top sellers in a relaxed setting. Date & Time: Friday, 7 PM - 11 PM What’s Included: A four-course meal, drinks, and curated seating for meaningful discussions Why It’s Valuable: Half of the attendees opt-in for this experience, making it a prime networking opportunity. Master Amazon Listing Creation with AI Tools in 4 Hours Create professional, conversion-optimized Amazon listings using only AI tools and a single product image. Get your listings 90% ready for launch with minimal human intervention. Taught by AI expert Joe Date & Time: Friday, 10 AM - 5 PM The Afterparty: Where Business Meets Fun Work hard, play hard. Seller Sessions isn’t just about learning—it’s about building long-lasting relationships in an environment that fosters camaraderie. What’s Included: Free drinks, food, and DJ set by the event host Why It Matters: Networking in a relaxed and high-energy atmosphere fosters deeper connections.   With a 47% return rate of attendees from past events, Seller Sessions continues to set the standard for Amazon seller conferences.   🎟️ Get your tickets for Seller Sessions Live, May 10, 2025: Grab tickets now

How a Former Pro Gambler Built an 8-Figure Amazon Empire   In this in-depth conversation, Sim shares his unique transition from professional poker and sports betting into the world of Amazon selling. With a background in calculated risk-taking, Sim leveraged his analytical mindset to build an eight-figure Amazon business. Sim started as a poker player, making six figures annually before transitioning into his father's business. He recognized early on that gambling was unsustainable in the long run, prompting his shift to Amazon. The mindset of finding an “edge” in poker directly translated into his approach to e-commerce, where he constantly seeks competitive advantages. Lessons from Gambling That Applied to Amazon Understanding risk and reward: Sim’s experience in poker helped him assess market opportunities with a gambler’s precision. Decision-making under pressure: Navigating Amazon’s ever-changing landscape requires quick and calculated moves. Data-driven strategy: Just like analyzing poker hands, Sim dives deep into product performance and market trends to optimize results. Scaling to 8 Figures: The Key Strategies 1. The Power of Systems and Delegation Sim initially handled every part of the business, from logistics to listing optimization. By restructuring roles and responsibilities, the business became more scalable and efficient. 2. Leveraging Seller Fulfilled Prime for an Edge Sim’s business runs its own warehouse, allowing for better control over fulfillment. Their Seller Fulfilled Prime strategy ensures customers always see one-day shipping, optimizing conversions. By managing fulfillment costs effectively, they maintain higher margins than competitors. 3. The Art of Amazon Product Launches Sim focuses heavily on imagery and deals rather than relying solely on PPC. High-quality main images, optimized through A/B testing, drive higher click-through rates and conversions. Creative pricing strategies and aggressive deal placements help maintain rankings in competitive niches. 4. The Future: Expanding in the US and Dominating a Category Sim’s team is working with experts to ensure a smooth and highly profitable US launch. Their goal is to completely own a specific niche in the UK, becoming the go-to brand for that category. With a focus on fewer, higher-performing products, they aim to streamline operations and scale efficiently. Challenges and Insights for Amazon Sellers Balancing Growth and Complexity: Managing a warehouse and a team of nearly 30 people comes with its challenges, but Sim sees it as a long-term investment. Staying Ahead with AI & Market Changes: With Amazon constantly evolving, Sim remains cautious about how AI might impact e-commerce in the future. Retaining a Winning Team: One of his top priorities is maintaining high retention and keeping his skilled team motivated. Seller Sessions Live, 2025: Grab tickets now! 🎟️ https://sellersessions.com/seller-sessions-live-2025/