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RV E28 - Revisiting 2022’s Best: 6 Ways To Become A Top-Tier B2B Marketer | Demand Gen Live S2 x71

15 snips
Jan 7, 2023
What separates the top B2B marketers from the pack? Chris shares six career-building themes, from learning through side projects and thinking like a CEO to finding mentors in the people around you. The conversation also explores dark social, PLG and enterprise alignment, smarter outbound, and how marketing can support fundraising.
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1
Introduction
00:00 • 5min
2
How to Make a New Year's Resolution
04:51 • 2min
3
The Most Important Things Social Dark Social Content Is the Most Important Thing in Marketing
07:21 • 2min
4
How to Become a CMO in a B2B Business
09:13 • 3min
5
Six Things You Can Do to Make a Big Impact
12:42 • 3min
6
How Do You Find Mentors?
15:35 • 3min
7
Mentorship Moments
18:13 • 2min
8
How to Execute a Combination of Product Led and Enterprise to Man Motion
19:58 • 4min
9
Is Your Enterprise Demand Team Scored on Only People That Move Into Demos?
24:25 • 2min
10
How Customer Success Can Play an Interesting Role in Building True Enterprise Clients
26:01 • 4min
11
Is Google AdWords a Good Way to Drive People to a Landing Page With No Menu?
30:18 • 3min
12
Is Open Pipeline Not Creating Any More Pipelines?
32:49 • 4min
13
Outbound Marketing
36:44 • 6min
14
Do You Know How to Build a Different Brand in a Commodity Market?
42:25 • 5min
15
The Greatest Thing Ever
47:22 • 2min
16
Is There a Subset of Your Customers That You Want to Target?
49:37 • 4min
17
Investing in a PR Firm or Paid Ads?
54:01 • 3min
18
How Can Marketing Help With Fundraising?
56:59 • 3min
19
Fund Raising Successfully Have All of the Money
01:00:00 • 3min
20
Is There a Dark Funnel or Dark Social?
01:03:07 • 5min
21
What Are You Seeing in Your Landing Page Demo Request?
01:07:47 • 5min
22
We're Heading to Episode 100
01:12:32 • 2min