RV E28 - Revisiting 2022’s Best: 6 Ways To Become A Top-Tier B2B Marketer | Demand Gen Live S2 x71
GTM Live
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Is There a Dark Funnel or Dark Social?
Dark social is things that happen through it's word of mouth channels through the scale of the internet. That allow peers to interact with one another in places that can't be tracked by software Communities social networks direct communication whether that zooms word of mouth phone calls Different things like that. Dark social typically happens before Then people enter certain places once they already have intent review sites Google search They go to your website And then those types of things then create intent data When you're when you're using that part of it, you're capturing demand and creating demand.
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