
RV E28 - Revisiting 2022’s Best: 6 Ways To Become A Top-Tier B2B Marketer | Demand Gen Live S2 x71
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How Customer Success Can Play an Interesting Role in Building True Enterprise Clients
Grant: Customer success can play an interesting role in building true enterprise clients from potentially a product led motion. He argues that there's probably a lot of companies that say they're PLG But actually do you have a layer of human support whether that's in a customer support team or otherwise that might help nudge those people along if the technology isn't completely there. Grant: What drives success for these companies It's the product actually works and or there's a human touch that ultimately drives an outcome that is so meaningful That there's enough value created for an enterprise to consider a broader purchase.
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