RV E28 - Revisiting 2022’s Best: 6 Ways To Become A Top-Tier B2B Marketer | Demand Gen Live S2 x71
GTM Live
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Is Your Enterprise Demand Team Scored on Only People That Move Into Demos?
The whole reason is to have companies be able to get into the product see value and add users. And then you actually go and sell them which is way different than selling them cold. I think continue to score that team on Pql's or Cost per probably cost per pQL was a really good metric because there's so much waste in this system So you can continue to have your your plg team scored on that and then your enterprise team score them on how much enterprise pipeline gets created Total not through the demo form not just through the free trial form total.
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