How to Execute a Combination of Product Led and Enterprise to Man Motion

product led growth companies fall into this category especially ones that started PLG and then add enterprise later. Most companies look at these like two independent systems different teams different measurements both teams are optimizing for their specific thing. It forces your marketers to run 100 percent performance marketing through a demo form and flood your sales team with people that don't want to buy because it's the only way to measure it. So regardless of whether you're enterprise let's say you define enterprise at 500 employees and above Regardless of whether your enterprise company fills out a demo Goes through a free trial or does anything else if they come through And then they create pipeline Then the enterprise demand team gets scored in the pipeline created by enterprise accounts