

How to Set a Property Management Marketing Budget According to Greg Crabtree, CPA
Mar 23, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Introduction
00:00 • 2min
Simple Numbers 2.0 - Let's Feed the Hand
02:29 • 2min
I Got News for You Folks
04:57 • 4min
The Bottom Half of the Wage Group
08:34 • 2min
Inflation Is Not About Interest Rates, It's About Demand That Doesn't Produce
10:26 • 4min
Is There a Trend in Property Management?
14:40 • 6min
Is There a Reset in Commercial Property?
20:37 • 2min
Is There a Market for Your Business?
22:38 • 5min
Residential Property Management - How Much Should I Spend on Marketing?
27:16 • 5min
You Ain't Producing Mortgages Right Now, Right?
32:35 • 2min
Is That What You Expect to Do?
34:22 • 5min
Is There a Slower, Longer Approach to Marketing?
39:08 • 3min
Property Management Is a Hard Business
42:17 • 4min
Residential Property Management - Is There a Better Way to Measure Return on Investment?
46:21 • 2min
Are You Getting More Signal Output for the Dollar Spent?
48:20 • 2min
Marketing and Sales Aren't the Same
50:18 • 2min
Insurance Salesmen Are Not Going to Take No for an Answer
52:02 • 2min
How Does Customer Lifetime Value Factor Into Return on Investment?
53:54 • 4min
Is Customer Lifetime Value a Constant Yield?
57:33 • 3min
Is It Irresponsible to Bundle Customer Lifetime Value?
01:00:06 • 2min
Are You Having Challenging Customers?
01:01:39 • 2min
The Hunter Company Model Is Stuck
01:03:44 • 2min