How Does Customer Lifetime Value Factor Into Return on Investment?

In the property management world, your costs don't vary dramatically. I mean, you have to make intentional choices to increase or decrease costs. The one overarching metric is I need $2 a management fee for every dollar of labor I spend,. If you do that, you're not going to be great. And so if you get the labor piece, right, relative to the feasible income, the rest of it works.