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How to Set a Property Management Marketing Budget According to Greg Crabtree, CPA

The Property Management Show

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Residential Property Management - Is There a Better Way to Measure Return on Investment?

How much to spend on marketing is not about budget, it's not a percentage of revenue. It's more about assessing the risk level and like what you're willing to kind of bet to see if it works. I generally count anything that's spent, you know, to a third party. Anything from agencies to billboards to ad spend to sponsorships.

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