Are You Getting More Signal Output for the Dollar Spent?

I think you're splitting hairs at that point. Some of our clients who really do have one or two people of marketing staff, but generally not in your industry, we will still count them in management labor. And so how much contribution margin am I producing relative to my ongoing marketing spend for the last 12 months? That's a reasonably effective way of saying, am I getting more signal output for the dollar spent?