Insurance Salesmen Are Not Going to Take No for an Answer

The public just does not like to respond that way anymore. If you're really effective in your marketing, you're going to know all of that customer's pains before you even meet them. And if you're good at telling the story, telling the, you know, features and benefits, then I mean, I will tell you, we're fortunate with what I do with simple numbers. But when I see my fellow accountants try to market, oh gosh, I'm so embarrassed.