2min chapter

The Property Management Show cover image

How to Set a Property Management Marketing Budget According to Greg Crabtree, CPA

The Property Management Show

CHAPTER

Is It Irresponsible to Bundle Customer Lifetime Value?

"You can't rely on a stagnant number, but it's good to know that they're still there," he says. "It's almost impossible to keep the legacy people priced at what the current people have to pay" He adds: "If there's no way to keep that client profitable, you have to cut them."

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