How to Set a Property Management Marketing Budget According to Greg Crabtree, CPA
The Property Management Show
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Marketing and Sales Aren't the Same
A lot of people like to blend them together because they think marketing and sales go hand in hand. I generally try to distinctly separate them. Business development, I've always said, is kind of the sloppy term for taking marketing and sales and shoving it into one person. If you're really effective at marketing, sales is a pretty simple process of just scoping and closing.
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