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How to Set a Property Management Marketing Budget According to Greg Crabtree, CPA

The Property Management Show

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Are You Having Challenging Customers?

The biggest issue is, you know, when we have to push the monthly prices of our ongoing work, it's still difficult for us to push them up as much as we're charging a brand new customer for that same service. And once again, ours is a very labor driven service. And so, as labor becomes the most sensitive element to inflation, it is tough to bring those people along. You're continuing to get margin compression on those legacy customers, because you're not getting pricing to adapt. It matters. Yeah. Some churn, but I'm okay with it because I'm not going to, youknow, I can replace anybody else.

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